Woolrich John Rich & Bros. Fall/Winter 2013 at Pitti Uomo
Next Fall/Winter, Woolrich is exploring a collection that showcases two macro themes, the Town Concept and the Mountain Concept. The result is a collection including pieces that continue the original Americana of the brand, as well as those from the technologically sound Outdoor Teton Group (a program revived from the 70’s).
The TOWN CONCEPT concentrates around the theme of city life and builds on the evolution of the collection interpreting tailoring in an understated tone. The blazer reflects the British influence at the roots of the brand finding new life in herringbone patterns and tailored cuts, while remaining easy to pair with washed denim and lightweight flannel shirts. For layering, lightweight 100g pieces in down can be placed under blazers and lightweight outerwear such as the Sundance Jacket with hidden pockets and the hooded Powderhorn Parka.
The MOUNTAIN CONCEPT looks to interpret a lifestyle for a weekend out of the city and free time in the mountains, a continuative theme that goes back to the origins of the Woolrich brand. The pieces are made from technical water-resistant fabrics for cold outdoor temperatures and have an elegance that distinguishes them from purely outdoor outerwear.
There are a lot of great pieces here, andI’ can’t wait to see them in person.